TIME

This is a bit of fun.

A while back I posted posing questions about what we could learn from various methods of direct marketing and got some very useful responses from Mediation Mench Mediation Marketing Tips and Mediator Tech.

In the same vein, this TIME cover turned up today - this time from the 'go for their ego' school of direct marketing.

What's more they seem to have had access to my business plan - how else could they know that I intend to turn 'a small kiwi business into a global brand phenomenon'?

[click on image to enlarge]