Thursday, May 31

Income is for dummies...

Anthony Cerminaro - a technology attorney and mediator from Pennsylvania over at BizzBangBuzz - got me thinking the awhile back with a post declaring anyone who is selling only their time to have rocks in their head because;

" You only get paid when you’re working...Smart people build systems that generate income 24/7, especially passive income. This can include starting a business, building a web site, becoming an investor, or generating royalty income from creative work. The system delivers the ongoing value to people and generates income from it, and once it's in motion, it runs continuously..."

Mediation Mench talks a lot about this and in a superb post, How to Start a Mediation Business (not practice), says much the same thing.

I left a comment on that post asking Dina to...

"...develop the theme of building a business rather than a practice. Most of us do the latter, in the sense what's there to leave behind if I go? If I stop mediating so does the business. If I hire others, ditto. How do we leverage the actual mediation as its so personal....?"

So can we be brave and discuss how a mediator achieves the nirvana of passive income?

For my part ALL my income is derived from punching the clock.

I go on holiday, it stops. I get sick, it stops. I have coffee, it stops.

What are the forms of activity mediators engage in that produce passive income?

What business models are they adopting? Solo? Solo but sharing expenses? Equal firm partnership? Meritocracy firm? Incorporated entity? Bricks and mortar panels like JAMS or ADR Services or In Place of Strife? Cyber panels like The California Academy of Distinguished Neutrals?

Some mediators are earning anywhere between US$30/50K a year, while many others are billing upwards of US$5000 / £5,000 per day and working 150 - 200 days a do the math*

....what are these folk at the high end on?

Do they have fancy boardrooms and other fixed overheads or are they lean, mean mediation machines aggressively outsourcing everything they can and achieving a take-home of 90% plus?

Are they selling more than their time?

Or are they just pricing their labour to meet their market?

Seems to me, one of the things we each could be doing is building what Tom Peters called all those years ago 'brand you'.

"We survive by staring change in the eye--and adapting. . . . A passive approach to professional growth will leave you by the wayside..."

This will be a theme of some future posts.

* How to Make Money as a Mediator, Jeff Krivis

1 comment:

Dina Lynch, said...


Mediators absolutely can create passive revenue, and easily at that.

The $64K question, of course is: how? Mediators can generate consistent income that supplements their ‘traditional’ practice by adapting the strategies and tactics of online marketing.

Did you know that information market is booming? Three of the top non-fiction bestsellers are information based products. The beauty, of course, is that once you create information products it’s like the energizer bunny- it keeps going and going, producing an income stream that doesn’t require you!

You can probably tell I’m pretty excited by this notion. Multiple income streams is the foundation of and I’ve spend a lot of time studying what works for us.

First, we need to examine our assumptions, much like we ask parties to do in mediation. Is there a way to help people in advance of getting them to the table? Is mediation the only product we have to offer? Absolutely not.

Mediators have an abundance of knowledge and skills to share with people who want help even before they get to mediation. We can 'unbundling' our
mediation expertise into smaller chucks of information that consumers can consume. (I talk more about unbundling on my monthly free marketing calls. Next one 6/14)

This post has grown so long I think I’ll continue it over at my blog, Thanks Geoff for being my inspiration once again!

Dina Beach Lynch